As Doğanay, it is our duty for our culture and our country to bring the traditional fermented flavors to both Turkish cuisine and world cuisines alike, together with our agricultural activities that we launched in the 1960s. We continue our production of Şalgam, vinegar & sauce, and fruit juice in our state-of-the-art production facilities in Adana, which we launched in 1997, established over an area of 40,000 square meters, without compromising our quality and taste principles.
We started our journey of Şalgam by introducing this legendary taste, born in Adana, to the whole Turkey. Our hard work and meticulous efforts for nearly six decades have rewarded us with being the first brand that springs to mind when it comes to "Şalgam" in Turkey, and by being the leader of the market by far.
Our greatest source of pride is bringing the traditional Şalgam of the Adana region into popularity across Turkey. We owe our place in the hearts of our consumers to maintaining our consistency in taste and quality in our production, which we have been sticking to traditional recipes since the very first day of our foundation.
There is another crucial reason for our consistency in quality and taste. Thanks to our agricultural activities that begin in the very seeds we use, our R&D studies and our contracted agricultural collaborations, we both know the value of our country's fertile lands and also support our farmers in our efforts.
We bring our products to our consumers of all ages by serving approximately 150.000 stores with our 150 dealers and business partners in 81 cities across Turkey. We are also working to introduce unique and traditional fermented flavors of Anatolia to world cuisines by reaching almost 40 countries in America, Asia, Africa and Europe.
With our first commercial product, Şalgam, our product family grew and expanded over time. In 2022, we have finally added the pickle juice, the traditional fermented beverage loved by all of Turkey, to the list of our products such as vinegar types of apple, grape and balsamic, pomegranate syrup, lemon sauce and lemon water, hot pepper sauce, lemonade, all of which we produce in our innovative and eco-friendly production facility that prioritizes quality and safety. With these efforts, we have built another large category in the fermented beverages market after Şalgam.
We register our understanding of uncompromised quality, hygienic, safe production and service by keeping it available for the inspection of international institutions while delivering our products to our consumers. Today, all processes in our facilities operate in accordance with ISO 22000, ISO 9001, HACCP, FSSC 22000, World Halal Association and TSE COVID 19 Safe Food Production standards, which include safe food production and quality management systems. We do not compromise food safety not only in production, but also in all stages of the supply chain, starting from the fruit and vegetables procured from our farmers until they reach the tables of our consumers. Thus, we are fulfilling our most important commitment of "providing safe food to the society".
Our Vision and Mission
We continue to work with all our strength, hand in hand with the farmers of Anatolia, to become a brand that adds value to all our stakeholders alike, while bringing our traditional fermented flavors, our centuries-old heritage, to the tables and to include these flavors in world cuisines.